FRANKLIN, Tenn., Nov. 9, 2021 /PRNewswire/ — Today, Mars Petcare launched the “Keeping People and Pets Together” Report, which draws insights from consumer and shelter survey data to examine current trends in pet ownership. The report’s findings center around the increased time families – including their pets – spent together and how the pandemic transformed the way we work, live and go about daily routines. The third Annual Report analyzes the strengthened relationships between people and their pets, as well as what is top of mind for pet parents in the year ahead, with a look across several key areas including: pets and emotional well-being, welcoming pets in more places (work, travel and play) and barriers to pet ownership.
“Keeping pets and pet parents at the center of everything we do allows us to focus on our purpose: A Better World for Pets,” said Ikdeep Singh, Regional President, Mars Petcare North America. “The insights from the ‘Keeping People and Pets Together’ Report will help us continue to drive data-driven innovation in pet care and nutrition – and help fuel our ambition to create a world where all pets are wanted, cared for and welcome.”
The Mars Petcare “Keeping People and Pets Together” Report key findings1 include:
An Increased Emotional Bond:
- Through the challenges of the pandemic, pets have been a source of joy. 80% of pet parents said they were able to spend more time than usual with their pets during the pandemic, 84% felt that the time together increased their emotional bond and 90% of pet parents say they want to spend as much time with pets going forward as they did last year.
- 63% would feel more comfortable at a social gathering with friends or family if they were able to bring their pets, and 42% say doing so would make their pets feel less lonely or anxious.
Pet Parents Want their Pets with Them: Work, Travel and Play:
- 89% say it’s important they can continue to spend time with pets during the workday. For those who got a pet during the pandemic, that number rises to 95%.
- 72% of those working from home say they want to be able to take pets to work and, for those that are returning to work, 79% are concerned about pets’ health or well-being.
- 65% of pet parents say they’re likely to bring pets with them as they travel; 8 out of 10 Millennials and 85% of Gen Z pet parents prioritize finding pet-friendly accommodations when they travel.
- The majority of pet parents would feel more comfortable in public spaces like restaurant patios (59%) or outdoor stores or events (57%) if they were able to bring their pets.
Despite Growing Bonds, There are Challenges to Pet Ownership:
- 70% noted the lack of pet-friendly housing is a limitation to adopting pets, with dogs (54%) and cats (38%) being particularly difficult to own in apartments.
- About 6 in 10 of Gen Z and Millennial pet parents have or are considering moving to a new home with more outdoor space for their pets.
Mars Petcare Launches First-Ever State of Pet Homelessness Index
The findings from the “Keeping People and Pets Together” Report are grounded in Mars Petcare’s first-ever State of Pet Homelessness Index, which measures the scale of pet homelessness. The Index, launched globally today, leverages quantitative research from more than 200 global …….